Dnevnik announced rebranding: it will now be called "Night"
The media group Economicmedia announced a surprising rebranding of its leading edition Dnevnik. From the beginning of next month, the site will be called "Night" to more accurately reflect the time when most readers consume news - after midnight in bed, as they scroll endlessly.
Honestly, this is the most realistic news we've published. Who reads news during the day anymore? We're all night owls, scribbling doom and gloom before sleep. At least now the name will be fair.
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